This project focuses on developing an innovative app for Jacquemus that serves as both a shopping platform and a personalized styling tool. Featuring an AI-powered virtual assistant called «Bonjour Jacquemus,» the app provides users with up to 10 outfit suggestions for each clothing item and styling options for various occasions. By showcasing the versatility of Jacquemus pieces beyond their iconic accessories, the app promotes smarter shopping habits, strengthens brand loyalty, and seamlessly integrates the brand into users’ daily lives. This initiative demonstrates how artificial intelligence and digital tools can transform fashion marketing while addressing the critical issue of overconsumption. Explore the following slides to discover all the details of this innovative proposal and how it redefines consumption in the fashion industry.