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A Personal Connection to Jacquemus
This project explores the intersection of personal storytelling and brand identity, drawing inspiration from Jacquemus’ deep connection with his grandmother, a sentiment that resonates profoundly with my own story.
At the heart of the brand lies its best-selling icon, the Le Chiquito Bag, which became the foundation for my marketing campaign: «Le Chiquito Memories.»
This campaign merges Jacquemus’ aesthetic essence with my most cherished childhood memories, celebrating the special moments I shared with my grandmother.
From bubble baths to the rubber ducks she lovingly gifted me, these simple yet meaningful details became symbols of warmth, joy, and connection elements that align seamlessly with the brand’s emotional storytelling.
By fusing personal heritage with Jacquemus’ unique visual identity, this project creates an authentic and deeply emotional narrative, one that reflects not only the brand’s DNA but also the intimate inspirations behind its creations.
