DUG TOUR
A Blend of Heritage and Modernity
Experience Venezuela’s craftsmanship reimagined, where tradition meets innovation in the world of premium spirits.
© All rights reserved. Powered by VLThemes.
A Blend of Heritage and Modernity
Experience Venezuela’s craftsmanship reimagined, where tradition meets innovation in the world of premium spirits.
The DUG Tour is an ambitious project that reimagines the largest distillery in Latin America, located in Lara, Venezuela, as a must-visit cultural and tourism destination.
Home to the internationally acclaimed Ron Diplomático Reserva Exclusiva, crowned the best rum at the 2024 Rum & Cachaça Masters Awards, this relaunch blends tradition and innovation.
Designed to attract two key audiences, Venezuelans eager to celebrate local craftsmanship and international liquor experts seeking deeper connections with the brand, the DUG Tour highlights the distillery’s commitment to excellence and its unique position in the global spirits industry.
A major milestone was also achieved during this relaunch: the first-ever export of Cocuy Saroche Super Premium, a liquor crafted from 100% Agave cocuy Trelease, an endemic species from Venezuela’s semi-arid regions.
At the heart of the relaunch is a captivating interior transformation, blending heritage with modern design.
Visitors can explore two distinct experiences:
The Enjoyment Experience: A dynamic journey through interactive areas, rum tastings, cocktail workshops, and traditional Venezuelan cuisine all set in visually stunning, Instagram-worthy spaces.
The Study Experience: A deeper dive into the distillery’s history and craftsmanship, featuring tours through reimagined production areas, sessions with master blenders, and the unveiling of Cocuy Saroche Super Premium, celebrating Venezuela’s unique spirits heritage.
The DUG Tour’s relaunch is backed by a three-phase marketing strategy designed to build excitement and long-term engagement:
By combining aesthetic appeal with world-class spirits expertise, the DUG Tour is set to become an iconic experience in the global premium liquor industry.