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Nike Brand Extension

Empowering the Next Generation of Athletes

Innovating Performance Training

As part of this project, we developed an innovative brand extension that embodies Nike’s values and vision, focusing on the future of athletic training.

We designed a state-of-the-art professional training center aimed at empowering young, rising athletes by providing access to the most advanced training programs, elite coaching, and groundbreaking services.

This concept not only enhances athletic performance but also introduces a new product: «Nike Supplements.»

The Nike Bar: A Holistic Athlete Experience

The Nike Bar serves as a dedicated space where athletes can access Nike Supplements, a product line tailored to optimize performance, recovery, and endurance.

Beyond physical training, this space provides a holistic wellness experience, reinforcing Nike’s commitment to supporting athletes both mentally and physically.

To ensure strategic success, we conducted thorough market research and analysis, developing a strong brand identity and implementing influencer marketing strategies to amplify its reach.

Bridging Athletes with Icons

A key highlight of this brand extension is the integration of monthly visits from Nike ambassadors globally recognized athletes who share their expertise, insights, and personal experiences.

These mentorship sessions create a unique learning environment, allowing young talent to train alongside the best, fostering growth, motivation, and a stronger connection between emerging athletes and the Nike brand.

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